Water Conservation - Free Essay Example

Sample details Pages: 9 Words: 2836 Downloads: 9 Date added: 2017/09/13 Category Advertising Essay Did you like this example? IMPORTANCE OF WATER CONSERVATION With only 1% of water available for human consumption, doesnt it make sense that we should treat our water supply with more respect? Water conservation should not be considered an option any longer. Current circumstances require our full attention if we hope to thrive as a civilization. If these statements sound dramatic, it is because much of the world is currently suffering due to a lack of clean water. Importance of Conservation of Water / Stats Statistics around the reveal that our fresh water supply is practically nonexistent. That is why it is so important to seek out, find and start using all the innovative water conservation solutions and methods that are available today. Whether you live in Australia or China or the US, it is time to wake up and take responsibility. It is easy to practice water conservation in the home, but there is more to be done. Our world needs help on a commercial level as well so that our waste can be controlled in such areas as agriculture and irrigation. Water Conservation ideas are cropping up in exciting legislation. Thats why our participation in the voting process is so important. Don’t waste time! Our writers will create an original "Water Conservation" essay for you Create order Lets act now, so our kids will have a brighter, greener future. Demands are increasing every year for water while resources are becoming more and more limited. Since many individuals are unaware (or, sadly, just dont care) that this issue needs attention, it is up to more informed and proactive individuals and companies to take up the slack. A 40% increase is expected in water demand over the period of next two decades. The increase in water demand is a contribution of various factors including growing population, increased agricultural needs, industrial use of water and water needed for electricity production. The problem of water waste is severe in countries where people are using the same inefficient methods for irrigation of agricultural land. Water needs are increasing every year and the proven fact is that clean water is not available to 1 out of 5 people on earth. Solutions are clearly needed. The increased demand in water combined with the pollution of water has had many adverse effects on the environment, growth and economy of many countries. Importance of Conservation of Water / Consequences of Not Conserving Increased expenditures on pipeline development, sewage and other infrastructure to supply the water to the households and industries †¢ Investment to build more dams to fulfill the water demands and increased electric supply †¢ Huge amounts of money going out every year for recycling, cleaning and purification of the water †¢ Large amounts of industrial pollutants dumped in the rivers which are responsible for destroying and upsetting the ecosystem of the whole planet †¢ Rising instances of erosion of land because of increased demand of agricultural land and irrigation Importance of Conservation of Water The problem of water is local as well as global. The resources of water on earth are limited and are reducing every year. Due to the effects of global warming the frequency of rain has become unpredictable. In some parts of world there is rain throughout the year, while in other parts individuals are suffering the consequences. Widespread dry spells are occurring over much of Europe and Asia, Canada, western and southern Africa, and eastern Australia. And in parts of the world where rainwater is available, major problems are still prevalent because of a lack of proper systems to clean the water. Pollutants like oil, cigarette butts and other impurities make the percentage of usable water practically nonexistent. Methods of water conservation must be implemented in these areas if our planet is to continue to sustain itself. The United Nations has predicted that by the next two decades there will be 17% more demand of water compared to resources available. The unpleasant fact is that the most people remain careless and do not recognize the importance of water conservation. Huge campaigns are conducted every year by many government organizations and NGOs to spread awareness of the importance of water conservation. As citizens of this planet it is our individual responsibility to take an active role in water conservation. The simple tasks we perform every day like gardening, tending to laundry, washing our cars, etc. are opportunities for us to make a difference. Change begins with us, and if we lead by example, others are more likely to follow. I sincerely believe the consciousness of the planet is changing. And even though some statistics may appear grim, other stats reveal a growing awareness. There has actually been a decrease of water consumption in some areas due to more water efficient toilets and appliances. And this is due to companies meeting the demands of the public. Adopting an attitude of caring, and placing a premium on awareness is contagious. Try it, and you will see what I mean. Water Conservation Methods As the population of the world grows exponentially, our drinkable water supply remains at about 1 percent of the total water present on Earth. These statistics may not seem real to you if you are fortunate to live in an area that has the resources to supply your needs. But the truth is millions of living souls are suffering because of a lack of this vital resource. Water consumption, whether it be in the household, through industry and manufacturing or in agriculture, must be given the consideration it deserves. And although special programs are conducted every year to increase the awareness of conservation, we as citizens of this planet, need to participate in water conserving activities if we hope to sustain our way of life. Water Conservation Methods / For the Household Huge amounts of water are lost every year due to unattended faucet leaks, using outdated appliances, excessive clothes washing, showering, washing cars, gardening, and other everyday household activities. Water Conservation Methods / What You Can Do †¢ Turn off water while you are brushing your teeth and open it when you need to rinse your mouth. †¢ Take shallow baths and plug the drain before you run water. Keep showers short with pressure at low force. Re-use bath water to water your lawn or shrubs or for heavy cleaning jobs like floors or cars. †¢ Install Dual Flush toilets in the home more on this below. †¢ Buy the washing machines or dishwashers that have AAA ratings and that are ranked as energy efficient. †¢ Get rain tanks and collect the rainwater in them. That water can be used for gardening and washing cars. †¢ Use mulch around the trees and plants in your lawn. This keeps in moisture longer so that use will need less water to keep your lawn and plants healthy. Water Conservation Methods / The Matter of Irrigation There is also a need to conserve water while irrigating land. Many people are still using obsolete methods for irrigation that waste huge amounts of water. Some solutions to stop water loss in irrigation are: †¢ Buy improved irrigation hardware and equipment that is optimized for water conservation while covering larger areas at the same time. Pressurized systems, improved furrows and sprinklers can be used in farms to save huge amounts of water. †¢ Devise proper scheduling systems and improved water management techniques to irrigate depending upon the type of crops, predictions about the weather and type of land. †¢ Use better canal systems since they contribute towards water conservation. Saved water can be used later. Water Conservation Methods / How Industries Can Help Water conservation also needs to be addressed at an industrial level. Some of the ways that can be implemented in industries to conserve water are: Conduct regular surveys and examinations to find out the ways for conserving water. Also conduct awareness programs at an employee level. †¢ Don’t use water where it is unnecessary like, washing driveways, washing trucks frequently, etc. These things can be done with less water or without using any water. †¢ It is a good idea to install high-pressure but low volume spray nozzles on spray washers. †¢ Reuse water when it is discharged from various processes. †¢ Check the efficiency of your water equipment on regular basis. I hope that by following these methods you will begin to examine your level of water consumption. By doing so, the adverse effects that others are already suffering from will begin to recede. Spread awareness by acting with consideration. Water Conservation Methods / Dual Flush The United States, like Australia and many other countries are experiencing more erratic weather that places a significant strain on water resources. This can no longer just be ignored. Any house hold that still uses an old toilet flushing cistern, should give very serious thought to converting to dual flush. A dual flush system is probably the single most significant water saving invention to date. The Dual Flush toilet that was developed 25 years ago in Australia is such a success story that it has been mandatory throughout Australia for many years, and most of the country has been retrofitted with Dual Flush, significantly reducing the strain on their fresh water supply. They are now available around the world from different manufacturers. Water Conservation Methods / Toilet Tank Bank †¢ Worry-free water savings for the lifetime of the toilet. Displaces 0. 8 gallons per flush. Easy-to-fill, patented air lock and fill valve no water evaporation †¢ The Tank Bankâ„ ¢ is the easiest device to use to save water fill to top, snap to close and hang in toilet tank †¢ Every flush saves water with maintenance-free toilet tank displacement bag; up to 0. 8 gallons per flush! †¢ Constructed of non-corrosive materials that resist microbes fungal growth †¢ Anti-evaporat ion snap/airlock means the bag never needs refilling and prevents odours. Water Conservation Devices / Intro Water conservation should not be considered an option any longer. Current circumstances require our full attention if we hope to thrive as a civilization. If these statements sound dramatic, it is because much of the world is currently suffering due to a lack of clean water. Statistics around the reveal that our fresh water supply is practically nonexistent. That is why it is so important to seek out, find and start using all the innovative water conservation solutions and methods that are available today. Whether you live in Australia or China or the US, it is time to wake up and take responsibility. It is easy to practice water conservation in the home, but there is more to be done. Our world needs help on a commercial level as well so that our waste can be controlled in such areas as agriculture and irrigation. Water Conservation ideas are cropping up in exciting legislation. Thats why our participation in the voting process is so important. Lets act now, so our kids will have a brighter, greener future. Water Conservation Devices / Find the products that make a difference Throughout the past few years, developments in water conservation technology have produced a number of devices as the importance of conservation of water has risen. These include a wide variety of water conservation products including those for plumbing, cleaning, gardening, and pool maintenance as well as entire systems for water recycling and rainwater harvesting. Water Conservation Devices / Rain Harvesting Rainwater harvesting is a technology used for collecting and storing rainwater from rooftops, the land surface or rock catchments using simple techniques such as jars and pots as well as more complex techniques such as underground check dams. The techniques usually found in Asia and Africa arise originate from practices employed by ancient civilizations within these regions and still serve as a major source of drinking water supply in rural areas. Commonly used systems are constructed of three principal components; namely, the catchment area, the collection device, and the conveyance system. As civilizations have become more technologically advanced, more efficient methods are now available throughout the world. One of the best known and respected companies for rainwater harvesting kits and accessories is Aqua Barrel. Water Conservation Devices / Showerheads Features: †¢ (1. 5 GPM) Powerful, two-setting massage spray showerhead that does not sacrifice performance for efficiency †¢ Flow control technology: greater force at low pressure! †¢ Rated #1 showerhead by leading industry organization †¢ Conserves water and saves money while enhancing pressure, performance and appearance! †¢ 9-jet turbo massage is adjustable: gentle needle spray to forceful jet †¢ Saves 40% more energy water †¢ Non-removable flow compensator Non-aerating spray means less temperature loss with maximum energy savings †¢ Pressure-enhancing construction †¢ Consistent flow rate regardless of water pressure †¢ Self-cleaning and maintenance-free †¢ Installs easily by hand and without tools †¢ Corrosion-resistant, high-impact ABS thermoplastic body †¢ Meets or exceeds ANSI specifications †¢ California Energy Commission-certified †¢ 10-year guarantee Water Co nservation Devices / Teflon Tape This product is used to quickly seal indoor and outdoor leaks, thereby saving lots and lots of water. For use with threaded fixture installations. ?† x 60†. Teflon tape makes quick work of sealing and lubricating male pipe threads of all sizes. Some kits include a leak detection tablet and tips, two moisture-resistant packets containing FDA-certified, and nontoxic dye tablets that are used to detect leaks in toilets. Instruction card also includes useful tips to fix leaky faucets. Tablet detects leaks in large or small toilets darker color for easier detection. Easy to follow instructions are included printed in both English and Spanish. Water Conservation Devices / Tankless Water Heaters A tankless water heater provides hot water only when needed. It heats water on demand. Heres how it works: You turn on the hot water tap, the system rapidly heats cold water (which travels through a pipe into the unit), and hot water flows to your tap as long as youd like. That means you wont run out of hot water in the middle of a shower. Because of the energy efficient capabilities of tankless water heaters you will notice big savings in your monthly utility bills. Just be sure to choose these devices wisely. Our research indicates that tankless water heaters supplied through the Low Energy Systems will yield good results. Water Conservation Devices / Bathroon Aerators Bathroom aerators usually are chrome plated or brass. They provide a more projected and pressurized spray than most kitchen aerators. And bathroom aerators generally cost even less, ranging anywhere from $2 to $5 each. Bathroom faucets without these attachments can use anywhere from 2 to 4 gallons of water per minute. New low flow bathroom aerators use as little as 1 to . 5 gallons per minute and all without reducing water pressure. Water Conservation Devices / Flow Meter Bag This kit bag doubles as flow meter bag to identify water wasters throughout the home. You can see for yourself how many gallons per minute you are saving with your new, energy-efficient showerheads and aerators. Water Conservation Devices / Toilet Tank Bank †¢ Worry-free water savings for the lifetime of the toilet. Displaces 0. 8 gallons per flush. †¢ Easy-to-fill, patented air lock and fill valve no water evaporation †¢ The Tank Bankâ„ ¢ is the easiest device to use to save water fill to top, snap to close and hang in toilet tank †¢ Every flush saves water with maintenance-free toilet tank displacement bag; up to 0. 8 gallons per flush! Constructed of non-corrosive materials that resist microbes ; fungal growth †¢ Anti-evaporation snap/airlock means the bag never needs refilling and prevents odors. Water Conservation Devices / Toilet water Saver Fill Cycle Diverter A patented, fast and easy water saver, this product takes exsscess water from the bowl and diverts it to the tank to reduce water consumption. (This is NOT a flow-restrictin g device). Inexpensively saves up to 75% of the fill cycle water up to ? gallon per flush Save up to 2,700 gallons of water per year, installs in minutes, no tools needed. Conclusion Reduce, Reuse and Recycle is a accustomed mantra. When it comes to attention water, it is important to accept the bulk of these efforts. Because of waters basic importance, we charge to ensure that our safe accumulation lasts. By attention water, we can save energy, abate costs and assure the ecosystem. Every time baptize runs bottomward the drain, it becomes decay water, defective analysis in adjustment to be acclimated again. The operations of baptize analysis accessories are costly, and massive amounts of activity are acclimated to about-face decay baptize into cooler water. When we abate the bulk of baptize that needs to be treated, we conserve activity and money. The environments rivers, groundwater reservoirs and underground aquifers accommodate our beginning water. Although baptize shortages and droughts account our area to become and our autos to abide dusty, a abridgement of baptize additionally affects fish, fowl, flora and added wildlife that depend aloft it for their survival. When baptize runs low, it has a absolute appulse on the absolute ecosystem. According to UK Department for Environment, Food and Rural Affairs, the action for heating hot baptize in our homes involves anchored emissions that absolution abutting to 35 actor tonnes of greenhouse gases anniversary year. When we abate the bulk of hot baptize we use for domiciliary affairs and bathing, we abate the bulk greenhouse gases that are emitted. With the allowances that appear from attention water, every accomplishment can accomplish a difference. Careful application of the way baptize is acclimated can aftereffect in a convalescent environment, a safe and abounding baptize accumulation and a stronger economy

Morality And Redemption An Admirable Treatise On The...

Morality and redemption are topics for whose nature there is little consensus. People often allow such statements like â€Å"s/he deserved what they got† or â€Å"they didn’t deserve that† to define their conversations on a daily basis, all the while taking for granted that they know what such a thing as â€Å"deserving† even entails. But what really determines whether or not someone deserves a certain fate, no matter how grave? Do guilt or remorse mitigate one’s deserving whatever fate befalls them, or does someone’s deserving whatever fate befalls them depend solely on what they have done? These are questions as old as humanity, but, fortunately, individuals like Shakespeare seek to respond to them through their works. Shakespeare’s Hamlet provides an†¦show more content†¦Consequently, he fears his daughter’s honor, and by extension his own. When Hamlet begins descending into madness, furthermore, Polonius continues t o insist it is due to Ophelia’s rejecting him. Such a proposition essentially reveals that Polonius wants to control the situation of Hamlet’s apparent insanity; if his daughter – a young woman whom Polonius has under his control – can incite such insanity in Hamlet, Polonius effectively puts himself in the center of attention of the king and queen. His habit of hiding behind tapestries, in Act 2 Scene 2 as well as Act 3 Scene 4, in order to secretly observe situations only further reinforces this characterization. These observations all jointly indicate that Polonius is a man preoccupied with assuming a position of power – albeit covert and subtle – within his relationships and situations. Perhaps not unremarkably, Polonius mentions to Hamlet in passing that he, in his youth when an actor, â€Å"did enact Julius Caesar,†, a figure, many would argue, shared similar characteristics as Polonius: a defined, but not overt, thirst for powe r. Understanding Polonius’s character helps set a frame of reference with which to juxtapose him to other characters in the play and their own inner demons; namely, Hamlet, Claudius, and King Hamlet. After understanding Polonius’s character, it is necessary to examine what, strictly within the mentality of the play, warrants someone’s

Healthcare Current regulatory policy Free Essays

The Current regulatory policy touching on the healthcare professionals is grounded on the believe that the marketplace of these professionals services fails because of the lack of full information concerning the healthcare services on the part of the consumers of these services (Haas-Wilson, 2010). That way a number of professionals in this field can offer low quality services at prices that are not commensurate to the quality of the services to gullible consumers without the fear of being told to account for these compromised services that even flout professional ethics of the healthcare profession (Haas-Wilson, 2010). Healthcare professional are always very quick to defend the existence of these regulations arguing that they ensure that healthcare professionals are offering high quality healthcare services to each and every client of these services irrespective of whether they are informed of their right to quality healthcare services or not (Drake, 2008). We will write a custom essay sample on Healthcare Current regulatory policy or any similar topic only for you Order Now Whether they ensure quality service to clients the way healthcare professionals argues is still a subject of intense debate. However, it is not in contention that by dictating the minimum qualification and experience that a healthcare professional should have in order to practices, there a big number of quacks who are restrain from infiltrating the lucrative healthcare market (Drake, 2008). The regulatory agencies that have been mandated to pass rules and regulations that will be used to govern the practice of the healthcare professional is also another major step at protecting the clients of these services and ensuring that they get only the best and most appropriate services. The restriction especially on advertising on the other hand which also makes up these regulations also go along way in enabling that the clients of these services make informed decision free from any influence when looking for the healthcare services. Reasons for the existence of mal-distribution of physicians in spite the high number of physicians graduating from medical school The problem of mal-distribution of the healthcares professional is not a new phenomenon in the United States especially in the rural areas (Rapaport, 1980). This has continued despite the government intervention and even the high number of medical graduates graduating from our universities and other institutions of higher learning offering medical disciplines. Healthcare professional in this case refers to the likes of nurses, nurse practitioners, physician, and physician assistants. One of the reasons for this state of affair is due to the fact a large number of healthcare practitioners prefers to locate their medical facilities in the metropolitan areas because of their high population (Sign, Shi, 2009). Another factor that is aggravating the already worse situation is the fact that many medical practitioners are leaving graduate school as specialists like retina specialist thereby making their application in the rural areas untenable (Sign, Shi, 2009). Effects of this distribution in the context of diverse special populations There are a number of problems that are associated with this mal-distribution in the United States, some of these concerns that are associated with this kind of lopsided distribution include cost, access and finally quality. With scanty availability of healthcare services in most rural areas the question of high cost begin to haunt the consumers of this services. The few who are practicing in these rural areas can increase costs of these services without improving on quality of the same (Sign, Shi, 2009). The same applies to the quality of the services which happens because of few practitioners, lack of enough information and inadequate regulation (Rapaport, 1980). Finally, the access of these services also becomes a problem to the dweller of these areas primarily because of the high healthcare practitioner to patient’ ratio (Rapaport, 1980). References Haas-Wilson, Deborah, (2010). The Regulation of Health Care Professionals Other Than Physician. Retrieved 25 July 2010 from http://www. cato. org/pubs/regulation/regv15n4/reg15n4d. html Drake, M. Dawn, (2008). Examining the Issue of Mal-Distribution of Physician through GIS: A Case Study of Retina Specialists in the United States. Retrieved 25 July 2010 from http://www. urisa. org/files/DDrake. pdf Sign, A. Douglas Shi, Leiyu, (2009). Delivering Healthcare in American: A System Approach. Sudbury: Jones Bartlett learning. Rapaport, Eliot, (1980). Current Controversy in Cardiovascular Disease. Los Angeles: Saunders. How to cite Healthcare Current regulatory policy, Papers

Self-confidence is the most important for success in college free essay sample

What is self-confidence? According to oxford dictionary self-confidence is defined as having confidence in yourself and your abilities. As refer to the question, I do agree that self-confidence is the most important factor for success in college without confident nothing can be done in a good way. These concerned refer to three main points that are to promote comfortable learning atmosphere, be prepared with challengers and to maintain or obtain good and excellent results. Students need to build their self-confidence as to promote comfortable learning atmosphere. This is a very important element as if the students do not have the self-confident they might be bullied by other students. They might be treated with harassment and might be teased until they found themselves trembling and fear to go to college. Self-confidence in students made them strong and felt worthy. As for this, they can happily enjoy their studies in college and be more active to participate in any activities held in college. We will write a custom essay sample on Self-confidence is the most important for success in college or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page It provides more friendly environment not only with the students itself but also with the lecturers. In this way, learning processes will be more calm and smooth with full of encouragement and determination. College life is not as easy as what we faced in high school. This is a phase of life where we have to stand independently and every decision we made are responsible for our future. To be truth, college life is full of challengers and as a student we have to be strong to face the challenge. For example, college students are packed with assignments. Every subject has assignment to be done and a lot of researchers needed. This is very challenging when searching for the right information for that particular assignment. As for this, time management and ability to adapt such drastic challengers are important to ensure that students do not over stressed. Therefore, self-confidence in students helped them to trust themselves that they can face the challenge even though it is not easy. Good and excellent result can only be obtained if the students are being brought up with self-confidence. When self-confidence is built in every student, the learning process is easier and student can receive information effectively. This ensures students to maintain their interest and love for learning. Students will have a better picture on achieving their goals and dreams. They will never give up and trust themselves to do better if they meet failure in studies or by not achieving excellent  results. The rate of students drop out from college also can be reduced if self-confident always be the priority in students. To be concluded, self-confidence has to build in every individual since young. This is to make sure they are fit to face the challenging future. Self-confidence is not for the sake of success in college but also provide competitive students.

Count Of Monte Cristo Essays (600 words) - Literature, Fiction

Count Of Monte Cristo Fernand Mondego was a simple fisherman who led a dull, monotonous life and was not very important in the social status. If he had just been content in all of his circumstances, his life might have been better. However, from the very beginning of the book, Fernand's goal in life was to obtain things he could not obtain. He desired power, fame, fortune-- and Mercedes. Most of these could be obtained in time, but Mercedes was one thing that Fernand knew he would never get unless Edmond Dantes disappeared for good. He set out with revenge against him and used a devious plan to fulfill his desires. His character traits were all built on one thing: greed. He had many other traits, such as jealousy, selfishness, and slyness, which were important in accomplishing his goals. Perhaps the most important was jealousy. Fernand had a jealous temperament. In Chapter Three, Fernand asked Mercedes to marry him with these words, "Listen Mercedes, it's almost Easter again-- a good time for a wedding. Give me an answer!" Fernand burned with rage when Mercedes answered his plea with, "I love you like a brother, but never ask anything more of me because my heart belongs to someone else." This someone else just happened to be Edmond Dantes, the new captain of the Pharoan. From that point on, Fernand was very envious of Dantes. Fernand had done every thing in his power to capture Mercedes' heart and yet the one who held it was Edmond Dantes. This made him very jealous and discontented. Another trait Fernand possessed was selfishness. Fernand was extremely selfish and self-centered. Everything that he did revolved around him. After learning that Mercedes refused to marry him, she showed up clinging to Dantes. The book describes Mercedes trying to introduce them in this way, "Keeping her" (Mercedes') "hand clasped in his, Edmond held out his other hand to Fernand. But Fernand remained as motionless and still as a statue. Edmond looked inquiringly at Mercedes, who was trembling and upset, then at Fernand, who scowled threateningly." If Fernand really loved Mercedes, he would think of her feelings and be happy for her. The only thoughts that buzzed around in his head, however, were his own feelings of resentment toward Edmond, so he refused to shake his hand. These feelings of hatred led to a sly plan that Fernand concocted along with Danglers. Being very sly and clever were some other character traits that Fernand possessed. Because of his selfishly jealous nature towards Dantes, he plotted revenge. Fernand figured that the only way to obtain Mercedes would be to get Edmond Dantes out of the way. Teaming up with Danglers, he wrote a letter accusing Edmond of carrying a letter from Elba to the Bonapartist committee in Paris. Fernand delivered the letter to carry out their conniving plan. The commissary came to the betrothal feast and said, "'Which one of you gentlemen is Edmond Dantes?'" Edmond replied, "'I'm Edmond Dantes, sir. What do you want with me?'" The commissary said, "'Edmond Dantes, you are under arrest.'" This confirms the fact that the evil plan worked and Dantes was put into jail for fourteen long years. Fernand's character traits were important. They added to the story and showed why Dantes got revenge on him. He could have done many things with his life and could have been used in many ways, but he did not. Because all of his desires were self-seeking, he did not go anywhere in life. His jealous nature was part of what destroyed him. Contentedness was definitely not a strong point in Fernand's character. He was egotistical and had many selfish desires as well. These traits combined with his shrewdness and conniving nature eventually led him to destruction.

social pariahs Essay

social pariahs Essay social pariahs Essay Olivia Niemann American studies 3rd September 30, 2013 Social pariahs In this day in age social pariahs are all around us in many different ways. A social pariah is someone who is considered an outcast or â€Å"shunned† from a certain group for an undesirable reason or choice he or she has made. With social media and societies standards there will always be a person or group of people that is ostracized for the decisions and choices they have made. Some ways people have been seen as â€Å"social pariahs† or ostracized from the group are for scandalous reasons, race, political views, religious beliefs, and being bold. One example I found was of Tiger Woods who was the number one ranked golf player in the word. In 2009 Tiger woods openly announced to the public about cheating on his wife for 32 months with a cocktail waitress. This was a very devastating social blow to one of the world’s most popular athletes who was considered a marketable family man with two kids and his unblemished social life until the accident. With all the tal k about Woods affair scandal he lost over 25 million dollars in endorsements with companies. His affair caused a very terse life style for Tiger while he was trying to make up for his mistake. Woods scandal was all over the news for many months and was a very hot topic. He was ostracized and shunned from the golf world. Many hyperboles were made before the real facts of the scandal came out, and for a while no one knew what the truth was. He lost many peoples respect for him not only as an athlete but also as a father figure and husband. His loss I endorsements cost him millions. His affair with this woman not only cost him extreme amounts of money and time but the respect and loyalty of his devoted fans and fellow esteemed golf members. Tiger Woods was the center of many lampoons for a while before the scandal died down and blew over. I agree that with fame comes a certain standard you are held to since you are always in the public eye. You’re in a fishbowl world where eve ryone finds out your mistakes and now with social media they spread much faster. I don’t approve of what Tiger Woods did because he broke his promise to his wife and family and with that he had to accept the consequences that came along with his decisions. His consequences were much

Motivation Analysis Essay Example | Topics and Well Written Essays - 1500 words

Motivation Analysis - Essay Example Google expects its employees to be determined and innovative. With a casual environment in Googolplex, the organization expects employees to deliver its best and work effectively. Google Inc was founded in the year 1998 by Sergey Brin and Larry Page, which focuses on delivering the best search experience on WWW, the World Wide Web. Google with its technology and series of innovation helps its users to find information about any possible thing that the users search for with accuracy, ease and relevancy. Google offers search in multi language and offers new products and services such as advertising and web application. The products and services offered by Google include services such as Google Ad words editor which is a desktop application which is used to handle accounts of Google ad words. Google chrome a web browser and can be run in Windows XP, Vista, 7, Linux, Gun and OS X. Google Desktop, Google earth, Gmail, Google Picasa, Google photo screen saver, Google sketch, Google calendar, Google maps and others (Google-a, n.d). Google founder Sergey Brin and Larry Page had bought Google into life in 1998 and since then the company has grown immensely and today it has about 20,000 employees worldwide and its management team which represents the most experienced professionals (Google-b, n.d). The observable components of Google’s motivational strategy and methods that influences the effort and quality of work of employees are compensation which includes pay, bonuses, raises, company expenses accounts and other incentives. Google has been regarded as the best company by employees to work for and this because Google tends to offers all the compensation to its employees. Google provides a decent pay package for its employees and as per reports Google has increased salary by 10% and $1000 cash bonus as a part of its competitive compensation plan (Dorian, 2011). Google has come up with new incentives to reward employees who perform outstandingly. The award to be

Why reality television is so popular Essay Example | Topics and Well Written Essays - 500 words

Why reality television is so popular - Essay Example The intrigues and richness in presentations of reality television is facilitated by the existence of subgenres within the programming. Such subgenres include documentaries, game shows, social experiments, hidden cameras, makeover shows among others. Popularity of reality television is known to hit an all-time high following the airing of Big Brother and Survivor shows, which lie within the reality genre. As such, reality television has received global recognition with a massive following upsurge associated with the success of presentations put forth. There are various reasons that explain increased popularity of reality television, which will be highlighted in this paper. The popularity of any reality television show is directly linked to the level audience involvement, and as such the audience should be in a position to relate to the participants. The main catalyst for reality television popularity is money, which is pumped into the industry to produce a rich feature. Reality producers are known to offer large sums of money to participants who essentially may lack career skills, and transform them into productive members of the society (Soong, 2003). This is evidenced in games shows where participants are expected to indulge in define activities and are rewarded according to their proficiency. The promise of money and the associated excitement have heavily contributed to the unrelenting popularity of rewarding reality shows. In addition, instant fame often associated with participation in reality television shows contributes to popularity of the genre. The production of reality features is known to entail placing ordinary people in unique situations and gauging their reactions. This works to the advantage of individuals seeking to prove themselves by enduring set tasks in the show. Moreover, reality shows that offer no monetary rewards such as the MTV’s The Real World, receive thousands of

BSBMKG501A Evaluate Marketing Opportunities Essay

BSBMKG501A Evaluate Marketing Opportunities - Essay Example In any organization, there are some tangible and intangible assets, which are used as resources, when company is searching and evaluating various opportunities. Basically marketing activity focuses on assessing and satisfying customer needs, with in the organization; management is responsible for establishing these goals. These are certain resources i. e., key people groups, forces outside the organizations, channels, brand values, relationship, partnership, suppliers, buyers etc. apart from physical resources like technology. In search of opportunities skill of the people working with in the organization always play's a crucial role, opportunities lies in best marketing research to know about innovative product requirements its time and cost well in advance and to exploit these requirements. Best marketing research need more strong financial background and personal skills. Shortage and delay in adopting, technologies plays crucial role in searching opportunities. Intangible like bra nd plays major role in exploring opportunities. When a particular brand already exists in the market and it launches some product in the market, needs lesser advertisement and hence needs less cost investment, but if brand is new and it is to be launched, needs more expensive and exhaustive promotional campaign. In present era, where consumer needs are changing continuously and fastly meeting consumer needs and preferences always cost heavily on the company. Firms spend billions of dollars annually in search of new opportunities on marketing and technical research to add to brand value and product improvement. For example, Hot Pockets, especially formulated meat and cheese, microwavable sandwiches and more than 20 varieties have been introduced but in 2002, after Nestle acquire chef America, it has added its marketing muscle to promote the brand, ability to invest in technologies, training to enhance skills of its employees, upgrading the skill of an employee are few of the resource s which could limit the search for the opportunities by the company. In any company search of opportunities needs financial resources, skill of its employees, its brand value, its technologies adoption, its organizational capabilities, and its ability to conduct market research as nearer to actual. Now as a marketing manager, one has been assigned a vital job is that of recognizing the nature of competition, the potential threats competitors may represent and development of opportunities response strategies. Michael Porter (1980) has proposed that competitive threats can be classified into five major steps: The threat of other producer firms already operating within the market sector (Kotler, 2003). The threats of customer moving up stream to also become producers and / or using their purchasing power to dominate terms and condition for purchase. The threat of supplier moving downstream to become a producer or using their control over critical resources to dominate terms and condition of sale. The threat of a substitute entering the market always been seen carefully. Finally the threat for new entrant who was not previously a major player in the market has to be analyzed properly. To avoid head on competition with competitors, Marketing manager has to opt certain initiatives, w hich must be strategic, cross functional and bottom-line oriented. Marketing manager

Patient Safety in Healthcare

Patient Safety in Healthcare Introduction and background Patient safety has always been the heart of healthcare practice and nursing through the history of medicine. However, all through the world occasional non-deliberate accidental harm occurs to patients looking for care. Such unfavourable incidents can occur at all levels of healthcare whether clinical or managerial, curative or preventive, and in general healthcare, or private. It may occur at any stage of management (radiology, laboratory, operating room, ward, or ICU). The WHO, at the meeting held on July 2006, in New Delhi, India, identified an adverse event as a separate unconnected incident associated with health care, which results in in-deliberate injury, illness, or death. Such incidents can be preventable as with contaminated injections. Published surveys on patient safety show that in industrialized advanced countries, more than half of these adverse events are preventable and occur because of a shortage in system or organization design or operation rather than because of poor performance of healthcare providing staff (WHO report, 2006). Harvard Medical Centre study in 1991 (after WHO report, 2006) was the first to draw the attention to the volume of patient safety problem. Based on medical records review, the rate of adverse event in three US medical centres ranged between 3.2 to 5.4 percent. In UK, the rate was 11.7 percent and in Denmark, the rate was 9 percent (WHO report, 2002). Results of recent studies suggest the rate is between 3.2 and 16.6 percent (per 100 hospital admissions). The situation in the less well-documented health care centres in the developing countries is more serious (WHO report, 2006). The cost of adverse events that endanger patient safety can be very high, considering all the aspects. It includes, loss of confidence and credibility and reputation of health care institutions, loss of enthusiasm and job gratification among the working staff. In addition, the cost includes damage to the patients and their relatives especially when taking defensive attitudes and keeping information hidden from patients families. Other added costs are those of prolonged hospital stay and increased medical expenses and those of lawsuit demands (WHO report, 2006). Objective The objective of this paper is to review, in brief, the problem of patient safety with particular attention to patient safety in the ICU being one of the essential patient care systems in a health care organization. Besides, the vulnerability of ICU patients augments the importance of patient safety concept. Methodology This thesis is a literature review study. The researcher performed an article search using the following internet databases: National Centre for Biotechnology – National Library of Medicine – National Institutes for Health (NCBI), at  http://www.ncbi.nlm.nih.gov Medscape database, at  http://www.medscape.com Amedeo: The Medical Literature Guide, at  http://www.amedeo.com British Medical Journals, at  http://group.bml.com/products/journals World health organization – Publications, at  http://www.who.int/en/publications Yahoo and Google scholar general databases, site of .org, .gov and.edu only considered. Terms of search were patient safety, basics, and principles of patient safety, review of patient safety, patient safety in the ICU and the critically ill patient safety. Findings Patient safety event is a wide term; it does not only mean a medical error during the course of medical management and nursing. The Department of Health and Human Services, 2008, defined a patient safety event as an incident, which takes place during providing a health care service. It causes or may have caused a harmful outcome to the patient. It includes errors of not doing (omission) or errors of doing (commission), it also includes faults and mistakes of the patient care processes (involving drugs and equipments) or the environment where these processes are carried out. The phrase, one cannot manage what cannot be measured hold true for patient safety. One of the reasons of the lack of effective patient safety strategies is the need for a measurement tool to provide measures, consequently, reduce medical errors and improve patient safety. The Agency for Healthcare Research and Quality (AHRQ) developed an array of Patient Safety Indicators planned to screen administrative data for events related to patient safety. This list of indicators includes 16 situations where a threat to patient safety may occur during the course of healthcare delivery. Using this measurement tool shows that patient safety incident of highest rates are failure to rescue, decubitus ulcers and postoperative wound infection (which is specifically increased by 35% during the period 2002-2006) (Health Grades Inc, 2006). Infection control: An important part of patient safety Bruke, 2006, has provided a comprehensive review of infection control as an important aspect in patient safety strategy. Based on many studies, hospital acquired infection; in this context, alternatively called health care associated infection, is one the most frequent risks for patient safety in patients admitted to hospitals. The answer to the question of why it is an important aspect for patient safety lies in the fact that 5-10 percent of patients admitted to acute care hospitals acquire one or more nosocomial infection. In the US, 2 million patients acquire hospital infection every year with 90.000 deaths. This adds a cost of 4.5 to 5.7 billion US $ to the health care cost (Bruke, 2006). There are four types of hospital-acquired infections, which account for 80% of the total rate. These are infection associated with urinary catheterization, blood borne infection (usually with vascular invasive procedures), surgical wounds infections, and pneumonia (usually associated with the use of ventilators). Therefore, it is understandable that 25 per cent of these infections occur in the ICU (Bruke, 2006). The increased awareness of patient safety resulted in reorganizing the concepts of infection control and placing it in the domain of public health with consequent increased surveillance and epidemiological studies. It is true that recognizing risk factors allows clarification of what is adjustable and what is not, however modification of some terms is advisable. Instead of saying avoiding the use of catheters, we should recommend reducing the duration of use of catheters. Many other terms as use antibiotics intelligently, and training and staff education are hazy and indistinct, accordingly, tricky to employ (Bruke, 2006). Nursing practice and patient safety The report of the Institute of Medicine, 2004 (after Armstrong and Laschinger, 2006) recognized nursing role as pivotal to patient safety. The report suggests the degree of activity of hospital nurses and the extent of giving them authority to take part in decisions, directly affects the quality and perception of patient safety. The results of Armstrong and Laschinger, 2006 supported this assumption; they recommended that nurses should enjoy better communication and participation in decision-making. The responsibility of nurse managers, at the unit level, is even greater. They take part to establish nursing practices, which support patient safety culture, they also sustain professional nursing practices, and they should listen carefully to nurses relevant affairs. If nursing managers achieve their direct responsibilities, then they work with others in the healthcare establishment to make the organizational process better as regards limiting the nurses competence towards better patient care. The result of Armstrong and Laschinger, 2006 suggested that nurse managers (nurse leaders) have the capability of developing patient safety in healthcare organizations. Medication management and patient safety Duthie and colleagues, 2004, analyzed the 108 reports submitted to the New York State Department of Health investigating the medical errors in New York State healthcare organizations. From quantitative viewpoint, their results suggested that nursing the first discipline to be involved in such errors and they provided the explanation that nurses are the end dispenser since they give the medications to patients directly. In addition, they showed that patients over 65 years are the most vulnerable to these errors, perhaps because of the increased number of medications prescribed at this age. From a qualitative viewpoint, they suggested that what may endanger patient safety is dispensing system malfunction, failure to rescue situations and working space limitations. They suggested the need to educational initiatives and pointing out possible dispensing system malfunctions. Adamski, 2005, suggested the following precautions to minimize medication errors: Monitoring how patients respond to medications as long as it is dispensed in the healthcare organization. Diagnosis and indication for a particular medication should be available in the patients progress notes, history or examination sheets. Clear order forms to dispense medications in order to ensure clear and mutual understanding among the prescribing physician, pharmacist, and thenurse who administers the medication. Davis and colleagues, 2006, examined the patient role in medication errors. They suggested that low literacy patients (up to 6th  grade level) are more liable to misunderstand medications label instructions. However, they suggested that lower reading and writing skills and high number of medications prescriptions link separately to misunderstanding of instructions on medications labels. Hospital design and device purchase in patient safety strategies Reiling, 2005, suggested that building a hospital (whether new or relocated) around the principles of patient safety would have two important impacts on return of investment. First, it combines safety and efficiency, second, it reduces the costs of adverse effect and hospital stay therefore; reduces the patients cost on discharge. To achieve a safety cantered hospital design, Reiling, 2005, suggested that architects, engineers, contractors, heads of departments and executive managers should participate in discussions around what they need. There is no specific design but contributions of the whole team from the perspectives of patient safety culture are mandatory. Johnson and colleagues, 2004, examined the patient safety in purchasing equipment. They analysed purchasing decisions taken at three different healthcare centres. Johnson and other, 2004, assumed there were points of strengths and others of weaknesses. The points of weaknesses draw the attention to the necessity of having guidelines to help healthcare providers to assess issues of patient safety when purchasing medical devices. Patient safety in the ICU There are many reasons that make the ICU a special unit to look at specifically as regards patient safety. Of these reason, the patients are critically ill, which renders them vulnerable to the adverse effect of medical errors. Second, the great effort performed by nurses and internists with sometimes exhaustive shift work, which may result in sleep deprivation and possibly lack of concentration. Third, the diverse use of equipment (ventilators, catheters, monitors etc) and the invasive procedures sometimes adopted (emergency tracheotomy, central venous pressure or arterial-venous cannulation) which add to the risk of hospital-acquired infection or increase the incidence of adverse effects (Rothschild and others, 2005). Rothschild and colleagues, 2005 conducted a one-year prospective observation study as a part of Harvard Hours and Health Study (2002-2003). They designed their study as a multidisciplinary epidemiological study to portray both frequency and types of adverse effects in the ICU. The result were informative, there were 120 adverse events reported (80.5 per 1000 patient-day). Of the patients who suffered adverse effects, 13.8% suffered one adverse effect, and there were 16 life-threatening adverse effects. The commonest were respiratory, infection, and cardiovascular system (19%, 15%, and 12% respectively). The incidence of serious medical errors was 149.7 per 1000 patient-day of which, 11% were life threatening. Incident discovery was by direct observation in 62% of the cases and the patients nurses discovered 36 % of the cases. In 74.8% of cases, errors occurred during the course of treatment or a procedure. An intern failure to wash hands after attending a patient formed 51% of sterility hazards related to procedures. Although their results cannot be applied to all ICU units, yet it draws the attention to how frequent and how serious patient safety can be compromised in ICU units. At the same time, their result show how results of treatment in the ICU would improve, despite the hard work, if teams stick to unit protocols and principle of patient safety (Rothschild and others, 2005). Kho and others, 2005, used the Safety Climate Survey (a tool approved by the Institute of Health Care Improvement) to measure patient safety in four ICU units, 56.9% of those responded to the survey were nurses. Based on their results, they assumed that Safety climate survey and Safety culture scales are reliable tools to measure patient safety in ICU. Chang and other, 2005, suggest that reform of patient safety in the ICU should start by establishing physician and nurse leadership, once this is achieved, carrying out patient safety protocols becomes a matter of team effort and commitment to the concept. Identifying a specific group of patients to start with (as an example, patients on ventilators), planning carefully the procedures, and opening a communication channel among the staff should reach the best results. Following evaluation of what progress made, the next move is for another group of patients. At the end, this should provide synchronization among the staff that makes decision making in shortage of time easier and provides better training and education to the newly coming staff. Obstacles facing the implementation of patient safety Cook and colleagues, 2000, considered the complexity of healthcare as an overwhelming obstacle to achieve desired patient safety levels. Technical work in healthcare needs appropriate and quick decision making, critical to the patients safety at times, moreover, it is risky by nature. It is true that health practitioners whether physicians, nurse, technicians or other staff are trying to cope with this complexity, however this complexity creates a disparity in healthcare practice and nursing (they called it gap). Cook and colleagues assumed the means of improving patient safety is by supporting practitioners ability to perceive and cross these disparities, rather than making changes in authority or different roles with possible division of professional work force. The search and detection of these disparities or gaps as a research goal should make the breakthrough in patient safety achievements. During this research pursuit, disparities indicate areas of weaknesses and susceptibility and may elicit the means complexity flows through health care systems to patients (Cook and colleagues, 2000). Amalberti and colleagues, 2005, identified five system barriers to even safer healthcare; the first is regulations, which significantly limit the risk allowed, thus, limiting maximum performance of healthcare givers. There is a real need for proper balance between the industrial notions to get a high productivity whatever it takes, and the concepts of patient safety culture. Doing that, researchers should take into consideration the economic troubles of the healthcare system and the spontaneous drive of productivity among healthcare workers. Second, other important issues need dealing with before or in conjunction with the issue of patient safety, an important example to these issues is the need for standardization of healthcare practice and nursing. Third, the core of healthcare work is synchronization among practitioners, therefore recommendations should stress on teamwork and opening communication channels among the healthcare staff, instead of trying to reach optimal performance of each organizational level separately. The fourth obstacle is the need for system-level mediation to improve patient safety planning. References WHO Regional Office for South-East Asia (2006). Working Paper: Promoting Patient Safety At Healthcare Institutions. Retrieved 28/04/2008, from WHO Secretariat report (2002). Quality of care: patient safety. Retrieved 30/04/2008, from Department of Health and Human Services. (2008). Patient Safety and Quality Improvement. Washington DC: Federal Register. Vol.73 (29): 8112-8183. Health Grades Inc. (2006). Third Annual Patient Safety in American Hospital Study. Golden, Colorado. Bruke, J. P. (2006). Infection Control A Problem for Patient Safety. The New England Journal of Medicine, 348 (7), 651-656. Armstrong. K J. and Laschinger H (2006). Structural Empowerment, Magnet Hospital Characteristics, and Patient Safety Culture: Making the Link. J Nurs Care Qual, 21 (2), 124-132. Duthie E, Favreau B, Ruperto A et al. (2004). Quantitative and Qualitative Analysis of Medication Errors: The New York Experience. Advances in Patient Safety, Vol. 1, 131-144. Adamski P (2005). Medication Management: A patient safety priority. Nurs Manag, 36 (10), 14. Davis T C. Wolf M S. Bass P F. et al (2006). Literacy and Misunderstanding Prescription Drug Labels. Annals of Internal Medicine, 145 (12), 887-894. Reiling J G. (2005). Creating a Culture of Patient Safety through Innovative Hospital Design. Advances in Patient Safety, Vol. 2, 425-439 Johnson T R., Zhang J., Patel V L. et al (2004). The Role of Patient Safety in the Device Purchasing Process. Advances in Patient Safety, Vol. 1, 341-352. Rothschild J M., Landrigan, C P., Cornin J W. et al (2005). The Critical Care Safety Study: The Incidence and Nature of Adverse Events and Serious Medical Errors in Intensive Care. Crit Care Med, 33 (8), 1694-1700. Kho M E, Carbone J M, Lucas J and Cook D J (2005). Safety Climate Survey: reliability of results from a multicenter ICU survey. Quality and Safety in Health Care, 14, 273-278. Chang, S.Y., Multz, A. S. and Hall, J. B (2005). Critical Care Organization. Critical Care Clinics. Vol. 21 (5), 43-53 Cook R I. Render M. and Woods D. D (2000). Gaps in the continuity of care and progress on patient safety. BMJ, 320 (7237), 791-794. Amalberti, A, Auroy, Y, Berwick, D and Barach, P (2005). Five System Barriers to Achieving Ultrasfe Health care. Annals of Internal Medicine. Vol. 142 (9), 756-764 Wilson, A R., Dowd, B E. and Kralweski, J E. (2005). Patient Safety Research in Medical Group Practices: Measurement and Data Challenges. Advances in Patient Safety, Vol. 2, 51-62 Woolf, S H. (2004). Patient Safety Is Not Enough: Targeting Quality Improvements To Optimize the Health of the Population. Ann Inter Med, Vol. 140, 33-36 Baxter, S K and Brumfitt, SM (2008). Benefits and Losses: a qualitative study exploring healthcare staff perception of teamworking. Quality and Safety in Health Care, Vol.17, 127-130 Pstay, B M. and Bruke, S P. (2006). Protecting the Health of the Public: Institute of Medicine Recommendations on Drug Safety. The New England Journal of Medicine, Vol. 355, 1753-1755

Relationship Between Moby Dick and Ahabs Wife :: Moby Dick Essays

Examining the Relationship Between Literary Works: Moby Dick and Ahab's Wife Literature changes. One story creates a niche for another story to come into existence, or be written. What is a literary niche and how exactly does an evolutionary text fill it? Who gets to decide? This question is easiest to answer by first establishing what a text cannot do: it does not fill in all the missing gaps. Moby Dick created a niche for another book to come into being: Ahab's Wife. In examining the relationship between the two books, one might say that Ahab's Wife functions in filling in all the missing pieces that Moby Dick left. For example, take the opening lines of the two books: In Moby Dick, "Call me Ishmael." (18) In Ahab's Wife, "Ahab was neither my first husband, nor my last." (1) The first sets up a premise; the second could be seen as offering, in response, another story to pick up where the other leaves off. However, upon closer analysis it becomes clear that trying to fill in all the places where Moby Dick leaves off would be impossible; such a feat could not be imagined in one text. This is because Moby Dick opens up so many niches to be filled, not only responses to its specific text or story such as Ahab's Wife but also places in the succession of literary tradition. For example, it was evolutionary in assigning heroic qualities to characters traditionally seen as renegades. The picture becomes clearer if one regards Moby Dick not as the premise but coming from an evolutionary line itself, responding to the treatment of characters in texts such as the Bible and Shakespearean plays. When one thinks of how Ahab's Wife works in relation to this line, it is difficult to say whether it actually is an evolutionary text. It does not seem to evolve from Moby Dick at all; it is simply the same story. The reader may not realize this until near the very end of the book, when Una addresses Ishmael: Do you mind we write the same book? (663) To come to any conclusions about what kinds of niches a text might fill it helps to look at other lines through which texts have evolved. John Gardner, a modern academic novelist, wrote a book, Grendel, which complicates the monstrous villain from Beowulf. In discussing evolutionary literature, Beowulf is interesting because it is the first known recorded work in English.

How Sports Influenced Me

Fit For Life How Sports Influenced Me Winning athletes and top students share many of the same qualities. They are both hardworking, dedicated, and have the desire to be successful. But a student-athlete has all of these characteristics plus numerous others. Throughout high school, I played multiple sports and they each taught me something different, influenced my life, and helped shape me into the person I am today. A few things I learned include how important teamwork is and how critical it is to have a good work ethic.Playing high school level sports was an amazing experience, unmatched by any other. I will carry all the attributes I learned through my life. One of the most important things I learned as a high school athlete was how to work well with others. Teamwork creates a sense of unity within a group of people that leads to having a successful team. Playing a myriad of sports during high school made me understand that when a team works together, as one, they get the greatest results.Teamwork is also important in the classroom. I discovered that working side by side with my classmates not only allowed me to excel academically but I could also help my peers reach their greatest potential as well. The first thing athletes are taught is to always try their best, no matter what. If a team is down by 20 points, a dedicated athlete will give everything he/she has and never quit. If just one player quits, either mentally or physically, the rest of team gets dragged down too.Athletes are told to be players who always hold their heads high and never accept defeat. This is how I became a leader and developed an exceptional work ethic. These are both important qualities for any person to possess. After high school I will pursue a Master of Education degree with a focus on elementary education. I hope that when I become a teacher I am able to teach my students to live by the same virtues. How Sports Influenced Me Fit For Life How Sports Influenced Me Winning athletes and top students share many of the same qualities. They are both hardworking, dedicated, and have the desire to be successful. But a student-athlete has all of these characteristics plus numerous others. Throughout high school, I played multiple sports and they each taught me something different, influenced my life, and helped shape me into the person I am today. A few things I learned include how important teamwork is and how critical it is to have a good work ethic.Playing high school level sports was an amazing experience, unmatched by any other. I will carry all the attributes I learned through my life. One of the most important things I learned as a high school athlete was how to work well with others. Teamwork creates a sense of unity within a group of people that leads to having a successful team. Playing a myriad of sports during high school made me understand that when a team works together, as one, they get the greatest results.Teamwork is also important in the classroom. I discovered that working side by side with my classmates not only allowed me to excel academically but I could also help my peers reach their greatest potential as well. The first thing athletes are taught is to always try their best, no matter what. If a team is down by 20 points, a dedicated athlete will give everything he/she has and never quit. If just one player quits, either mentally or physically, the rest of team gets dragged down too.Athletes are told to be players who always hold their heads high and never accept defeat. This is how I became a leader and developed an exceptional work ethic. These are both important qualities for any person to possess. After high school I will pursue a Master of Education degree with a focus on elementary education. I hope that when I become a teacher I am able to teach my students to live by the same virtues.

The Giant Panda essays

The Giant Panda essays In the Earth ¡Ã‚ ¯s ecosystem, many species of animals live with mutual cooperation and influence on each other. For example, mankind benefits as much 2.9 trillion dollars from biological diversity. Despite this benefit, however, because of the paucity of awareness of environmental importance, many species are endangered. According to the statistics, the problems of the ecosystem are serious; three species per hour and 20-40 thousands species per year become endangered. China, well known for its variety of climate conditions and its abundant topography, is also faced with the problem of endangered species. Especially, in the case of the giant panda, the emblem of China, China makes an effort to protect pandas. For many reasons, the panda is endangered. First of all, the most important problem of the panda is its copulation habit. Actually, the female and male panda have a different estrous cycle. The female panda ruts from April to May; however, the male panda ruts two or three months later. Therefore, pandas have low ability to copulate. In addition, the panda usually reproduces its kind with two babies per three years. Second, the other important problem is the reduction and destruction of the panda ¡Ã‚ ¯s habitat. The panda lives in a forest and marshy place. However, the panda ¡Ã‚ ¯s habitats fall behind in quality due to the large scale forest clearing and the inordinate grazing. For example, Hyenam, one of the panda ¡Ã‚ ¯s habitats in China, showed the decline of the panda ¡Ã‚ ¯s habitat from 25.7% to 7.2% during 27 years. Indeed, the environmental pollution of land, water, and air makes the panda leave its habitat to find its new suitable places for living. Finally, excessive capturing caused by man is also a big problem of the panda. In Asia, the blood of some animals is well known as a good tonic. So many rich men want to have it, even though they pay lots of money; the panda has this blood. I ...

Free Essays on Renault & Nissan Joint Venture

Since the 1980's, and even more now in the late nineties, it has become a growing trend for companies, both large and small, domestic and foreign, to form strategic alliances within their particular industries. There are many specific goals that companies may be looking to achieve by dong this, but the main underlying reason is to guarantee the long-term sustained achievement of "fast profitable growth" for their business. They have to keep up with a rapidly increasing diversified global market and increased competition. Renault and Nissan join forces to achieve profitable growth for both companies†¦ On Saturday, March 27th, it was announced that Renault, a French car manufacturer, would be teaming up with Nissan Motor Corporation in a $5.4 billion deal that created the world's fourth largest automaker. This deal gives Renault a 36.8% stake in Nissan, a company that has been struggling financially for the past few years. "The $5.4 billion deal between Renault and Nissan hands over effective control to the French automaker in exchange for badly needed cash" (Wwodruf). There are other agreements within the contract, but they will not be discussed in much detail at this time. Both of these corporations plan on benefiting from the merger. This alliance will resolve Nissans very substantial financial problems. Renault will be given the opportunity to join the automotive big leagues at a time of global expansion in the auto industry (Marks). Market expansion will be possible because Nissan is strong i n Japan, Taiwan, Thailand and North America- markets where Renault has no presence. On the other hand, Renault is one of the top marketers in Europe, while Nissan is just a small player. Nissan is strong in trucks and luxury cars, and Renault is strong in small, mass-market cars. Even though the deal sounds great, it does not come risk-free. Many skeptics believe that the teaming up of two struggling automakers will not result in profitabilit... Free Essays on Renault & Nissan Joint Venture Free Essays on Renault & Nissan Joint Venture Since the 1980's, and even more now in the late nineties, it has become a growing trend for companies, both large and small, domestic and foreign, to form strategic alliances within their particular industries. There are many specific goals that companies may be looking to achieve by dong this, but the main underlying reason is to guarantee the long-term sustained achievement of "fast profitable growth" for their business. They have to keep up with a rapidly increasing diversified global market and increased competition. Renault and Nissan join forces to achieve profitable growth for both companies†¦ On Saturday, March 27th, it was announced that Renault, a French car manufacturer, would be teaming up with Nissan Motor Corporation in a $5.4 billion deal that created the world's fourth largest automaker. This deal gives Renault a 36.8% stake in Nissan, a company that has been struggling financially for the past few years. "The $5.4 billion deal between Renault and Nissan hands over effective control to the French automaker in exchange for badly needed cash" (Wwodruf). There are other agreements within the contract, but they will not be discussed in much detail at this time. Both of these corporations plan on benefiting from the merger. This alliance will resolve Nissans very substantial financial problems. Renault will be given the opportunity to join the automotive big leagues at a time of global expansion in the auto industry (Marks). Market expansion will be possible because Nissan is strong i n Japan, Taiwan, Thailand and North America- markets where Renault has no presence. On the other hand, Renault is one of the top marketers in Europe, while Nissan is just a small player. Nissan is strong in trucks and luxury cars, and Renault is strong in small, mass-market cars. Even though the deal sounds great, it does not come risk-free. Many skeptics believe that the teaming up of two struggling automakers will not result in profitabilit...

Criminal Evidence 9 Essay Example | Topics and Well Written Essays - 250 words

Criminal Evidence 9 - Essay Example The search and seizure laws are prescribed under the Reasonable Expectation of privacy. The right of the passenger was violated, and anything found cannot be used as evidence against the passenger (Creamer, 1980). In essence, I absolutely agree with the Supreme Court. According to the ruling held by the Court of Appeals, the search of a locked counsel of the automobile was unreasonable since the driver had allowed the officer to search only the inside of the vehicle. The court based its decision on the test held by the Florida Supreme court in the case between the state verses Wells 539 So. 2D 464, in which the court held that, an individual has two exceptional interests that must be safeguarded (Florida v. wells, 1990). In this case, it was held that, the locked console in the drivers car was an illustration that the contents were private, and if the officers wanted to access the locked counsel, they would have requested for the key or even use force to open it. Similarly, in our case scenario, it was impartially rational for the police officers to believe the driver’s consent to search only the inside of the vehicle and access everything inside the case, since they were not limited to search. Therefore, they had the consent to search even the brown paper bag. The evidence found should therefore be used against the defendant because the drugs were found inside the car with the drivers consent (Creamer,

Endometriosis Case Study Example | Topics and Well Written Essays - 500 words

Endometriosis - Case Study Example However, the growth is less likely to be found in other areas such as the lungs. The misplaced tissues develop into growths that respond to the menstrual periods in a similar way as the uterine lining. Consequently, this allows blood to flow from these endometrial growths but cannot leave the body. Such an aspect subjects the person to internal bleeding, tissue breakdown and inflammations that can even cause infertility and bowel problems (Watson, 2007). Endometriosis differs from endometritis in various ways ranging from its causal effect, and the pathophysiology and its presentation on the affected organs. For instance, endometritis is an infection that occurs in the endometrium lining that may occur during a prolonged labor pains, uterine instrumentation or even a C-Section. It can be also be caused by sexually transmitted diseases such as gonorrhoea, chlamydia or a mix of the vaginal bacteria. These aspects make it differ from endometriosis that occurs as a response to hormones for tissue growth on the peritoneal cavity (Burrage and BSMO, 2013). The causal factor of endometriosis has remained unknown, however, for the endometritis it is caused by infections on the uterus. An individual with endometriosis may feel pain in their intestines, pelvic or even at their lower back. Additionally, they may experience pain during and after sexual play at the inner vaginal walls that may appear swollen. On the other hand, they may experience heavy menstrual cycles, or bleeding or spot between periods. This differs from endometritis in that the individual experiences abnormal vaginal discharges, with discomfort, swelling of their abdomen and pain in the pelvic region (Burrage and BSMO, 2013). While there is cure for endometritis that is subjected to antibiotics, endometriosis has no cure but there different treatments. The treatment for this female victim depends on the age and the intense of the pain associated with the endometriosis. If the patient

Writing to Persuade Essay Example | Topics and Well Written Essays - 1000 words

Writing to Persuade - Essay Example 003, 22) Those who want the death penalty continued often make their arguments on the grounds of philosophical or psychological speculation stating, â€Å"The fact that a state can be just and apply the death penalty does not, of course, mean that the death penalty cannot be applied in error† (Sorell, 2002, 30). A more reality-based perspective is wanted when discussing the actual issue of the death penalty. Overall, the death penalty is not an effective deterrent to many crimes, including murder. Even though this is one of the main reasons given by its advocates, other conclusions make more rational sense. Murder, is most often done in the heat of passion or under the influence of drugs or alcohol. In this state, the person is not cognizant of the outcome of their actions; they are acting on impulse rather than planning out what they are doing. And most murders do happen this way. Those that do not are generally preplanned and worked out so that the perpetrator does not expect to receive any punishment at all. In neither of these cases is the murderer thinking of the death penalty: in the first case, they are not thinking of the future at all, and in the second, they are assuming they are not going to be caught. In both of these cases, the death penalty is not doing anything to stop the murder from happening; it is simply assuring that, to paraphrase Martin Luther King, an eye for an e ye is going to keep making the whole world blind. States that do not have the death penalty do not have greater murder rates than those that do. This exposes the practice as essentially barbaric and

The Problems Faced By Archaeologists in Reconstructing Anglo Saxon Society between the 5th And 7th Centuries from Anglo Saxon Cemetery Evidence Essay Example for Free

The Problems Faced By Archaeologists in Reconstructing Anglo Saxon Society between the 5th And 7th Centuries from Anglo Saxon Cemetery Evidence Essay Conquest of England by the Anglo Saxon began in middle of the 5th century. During this time Celts inhabited England and had been ruled by the Romans for more than 360 years. Due to the short lived rule by the roman, the roman civilization started to fade away hence left the most of the towns abandoned. This included most of the villas in the countryside and the Celts went back to live in hill forts and other protected wooden stockades. There was deliberate attempt by Arnold to explain the changes that dated from roman Britain to early Anglo-Saxon England based on an elite migration which is considered as a type of a late reception of processual archaeology as illustrated by Scull. There are a large number of ornaments found in a number of graves and what is so clear about them is that the origin of these ornament is definite in a given district or sate. Also these ornaments are clearly a descendant of the people of which these burial sites are from. Hence it can be conclusively be said that these people did obtain their ornaments right away from their own locality and not outside the district they live in. a problem will arise in deciding on the validity of the archaeological interpretation of the Anglo-Saxon conquest of Britain. Here, the owner of these ornaments is unclear as whether they are the Saxons, Angles or Romano-Britons who are the owners of these ornaments. Lethbrigde’s interpretation would help pin point the real owners of the artifacts and the material remain1. These were done with other archaeologists who in many ways faced a number of challenges. Some of these challenges included the following:               Ã‚  Reconstruction of clothing; there were variations noted on the dress fasteners in the women’s clothes. The clothes had one, two or three brooches that were worn in various positions on the chest and others on the shoulder. Dress-fastening for the men was limited to sleeve fasteners and buckles. Reconstructing clothing from this evidence meant that the range of dress fastening was dictated by a number of factors. These factors include social identity and the mode of display. It was further argued that the dress fasteners placed in graves may have been chosen on other reasons rather than the functional relationship to the garment being worn or the direct relationship of the grave clothing and the daily wear. The textiles of which we have knowledge about had been made into clothing. Though there is a possibility to reconstruct some of the clothing through the remains in graves by using the position of dress fasteners like buckles ( cook 1974; Bell 1981 ; Owen Crocker 1986) Damage of skeletons during excavation. The excavation of skeletons was exceedingly hard as a result of the conditions of the subsoil and dry weather. The skeletons were also not well preserved because of the circum-neutral pH of the local subsoil and the ploughing which later brought about disturbance. The subsoil surface was also experiencing compaction by the box scrappers. The hard and dry subsoil conditions meant that it was difficult to excavate and remove the skeletal remains without sustaining some damage. The removal of skeletons followed a certain process. The box scrapper could first reveal the site in an inadvertently manner and later the whole site cleaned with hoes. This was to be followed by base planning at 1:50 and then excavation by hand. The excavation was done by use of trowels, small chisels and brushes. The fully excavated skeletons in grave pits were then photographed in black and white and drawn at 1:10. The whole process seemed cumbersome and at the end no acc urate results could be sought. At times the burials sites were discovered accidentally hence damage of these artifacts and bones are more likely to happen with the use of metal detecting activities. The requirement of these archaeological studies is that the whole burial grounds should be intact to maximize data recovery process. Methods for protecting and close examination of statigraphy should have been in place. This would minimize the problem of retrieval and analysis of organic materials such as textiles. With the increasing human activities such as formal settlement and cultivation such burial sites are more prone to destruction and hence limited information base. Identification of (vertical status related) and horizontal (gender, age) social groupings. Understanding the physical conditions of the people in the Anglo Saxon was a big problem. Provision of reports on the age, physical height and the biological gender of the dead person and the time of death have only been achieved through the scientific analysis and improved technology. It was also impossible to have information on any signs of genetic traits and deformity or trauma present in the skeleton record. Transformation of these kinds of data into cultural interpretation remains a problem that need to be addressed. Evidence interpretation; Coming into an agreement upon realization of a notable phenomenon was another problem. Taking the case of the suspended floor model where various persons argued out on the purposes on various sections buildings, we see how each person tried to argue out. This argument hindered the ease of putting an all one agreed story on the Anglo Saxon. It leads to inclusion of argument from more than one person hence limiting the accuracy desired. There was an argument on the kind of floors that the vernacular buildings had and also an attempt to relate them to the 12th and 13th century buildings. The earliest surviving buildings which date to the late 12th and early 13th centuries do not have planked ground floors (Walker 2009) and so it will be remarkable if majority of the buildings in the 6th century England possessed them. Difficulty arose in an attempt to explain the validity of the pit as to whether it served as an air-space or not. Decisive evidence mainly on the subject matter about superstructure of Grubenhauser will tend to depend on factors of plausibility. Suspended floors could end up being elusive evidence. Grouped Grubenhauser archaeological features will tend to compromise more than one form of superstructure (West 1986; 116-21). This will in the end require re-evaluation that consists of a detailed study of the Grubenhaus fills to ascertain the artifacts in relation to the date and function of the structures. Re-evaluation is time consuming and costly, hence the study team will be forced to redo their study once more based on a given number of micro morphological studies to come up with exaction records. One notable example of misinterpretation of evidence id that of tertiary deposition of Grubenhaus fills that had little relationship with the use of the building. It brought out this contradictory evidence to the lime light and hence dispelling the notion of assuming little matter of great importance (Tipper, 2004:107) Location of the ancient cemeteries challenged the reconstruction of the Anglo Saxon society. Distinct boundaries where miscreants were disposed based on the customs which were never recorded and documented made it hard to identify areas to focus. The problem of Charters references to access places which exhibit patterns of local practice and dialect was also of big concern. There is a prevalent view that the local estates and the hundreds within which they were grouped are products of the late Anglo Saxon period1. This could be challenges by a series of execution sites with origins scientifically dated to the 7th century. Hence the territorial limits denied the archaeologists a chance of finding the near to exact places of carrying out their work. It proved a hard task to locate cemeteries as it required appreciation of the above ground appearance. This area as usual was characterized by mounds and mortuary houses the only problem arose on how these areas of dignity were maintained o ver time. Putting into record such phenomenon was a hard task for the study team for there existed little management evidence such as paths, internal divisions or vegetation or even buildings associated with burial sites. Other notable challenge was to contrast the difference between shrines as a form of cemetery structures and other mortuary houses (Hirst1985:24). Instances of cremation rendered the archeological study to be narrow; Some instances of the burials have indicated that there was close contact with the Roman culture. This can be exemplified by the right of inhumation which was practiced by the native Romanized population. Cremation was a common practice especially outside the empire5. As recorded y the different times of the AD200-400 in northern and central Europe. There was inconsistency in the differences presented by the Germanic graves. This further led to the much unnoticeable variance of the whole archeological results. Although in some areas burials of different orientations have been brought out in instance where there existed a large cemetery for example at Krefeld-Gellep, in Westphalia. In such instances careful examination of the artifacts and bones was needed in order to ascertain and draw analogies from the historical and ethnographic sources. (McKinley 1994:72-81; Williams 2004b). Cremation involved a sequence of materials practices and places, Williams 2001.this practice did reconfigu re the deed’s identity in many ways including burning the cadaver and treatment of ashes. As seen the most valuable evidence in the cinerary urns included the burnt bones, contrary to the statement the bones sometimes were absent suggesting a possibility that the practice took place without necessarily the body being present (Mckinely2003:11-12). There are notable fragmented remains in most of the urns and the end result is that they offer invaluable information to the study team. Although the positive thing about the remains includes giving information on such variable such as number of individuals present, age and sex. From the estimated weight and degree of fragmentation and also the colour of the bone pyre technology and post cremation aspects can be reconstructed easily (McKinley 1994:82-6). There has been revelation of a wide range of practices such as sacrificed animals placed on pyres. Wild animals such as fox and deer were the ones mostly used to offer sacrifice. Conclusion               Ã‚  As much as Anglo-Saxon religion is difficult to perceive, religion is an important aspect in our daily lives. This implies that religion can’t be ignored as it forms part of our fundamental shaping of our behaviors. There is need to have some level of local institutions that are charged with the sole responsibility of maintaining and running cultic sites such as cemeteries. The enhancement of the understanding of Anglo-Saxon religion will depend on the level of the various responses both social and political changes that aim to safeguard the past, present and the future history that is within the society. Closer exploration of the religious ecological context will tend to shed light on the understanding of the Pre-Christian paganisms. References Carver, (2005). Sutton Hoo. A seventh- Century princely burial ground and its context. London British Museum.Cemeteries such as Westerwanna in the Elbe-Weser region, Preetz in Holstein, Pritzier in Mecklenberg, Suderbrarup and Borgstedt in Schleswig, all consist virtually entirely of cremation; see C. Zimmer-Linnfeld, Westerwanna 1 (Hamburg, i960); J. Brandt, Das Urnengrdberfeld von Preetz in Holstein, Offa Bucher n.f. i6(Neumunster, i96o);E. Schuldt, Pritzier (Berlin, 1955); and A. Genrich, Formenkreise und Stammcsgruppen in Scbleswig-Holstein, Offa Bucher n.f. 10 (Neumunster, 1954). In central Europe this was also the general practice; see K. Godlowski, The Chronology of the Late Roman and Early Migration Periods in Central Europe (Cracow, 1970 Hook, D, (1998). The landscape of Anglo-Saxon England Leicester: Leicester university press Lethbrigde, TC, and PALMER W.M. (1929), Excavation in the Cambridge Dykes. VI Bran Ditch. Second report proceedings of the Cambridge Antiquarian Society 30:78-93. R. Pirling, Das romisch-frankische Graberfeld von Krefeld-Gellep, Germaniscbc Dtnkmakr der Volkervanderungszeit 2 (1966) and 8 (1974). Source document

Market mix and integrated marketing communication

Market mix and integrated marketing communication Marketing is the management process responsible for identifying, anticipating and satisfying customers requirements at the end of the day and also seeking a profit Marketing or marketing mix is traditionally classified into the 4Ps, namely Place, Product, promotion and price. Each of the 4Ps has an important role to play and each contribution help a business in promoting its product or service. 1.1 Elements of marketing mix, the 4Ps 1.1.1 Place This factor needs to be considered before or how the product will be able to reach in the hand of the consumer. In this case, there are different ways to make this possible, like manufacturer outlets, wholesalers and retails outlets. 1.1.2 Promotion Promotion is essential for creating awareness about a specific product or service. Traditionally promotion is done in order to inform the general population about a particular product, in terms of its features, quality, and benefits and so on. Above the line and below the line promotional methods can be applied. However, promotions require lots of finance. 1.1.3 Product Among the other 4Ps, it is the most important one, as its the one that will be able to satisfy the needs and wants of the consumers. Product will help a firm to differentiate its current range of product from those of other competitors. Brand loyalty can be obtained by the product itself as well as market share and consumers loyalty. 1.1.4 Price This P will determine the degree of value added by the firm to a particular product. Price will influenced revenue and profits levels of the firm. Price should be set in order to attract both the mass market and the niche market. 1.2 Evidences Referring to the case itself, the article is based on ECOWASH and the different marketing mix that have been applied are Product and Promotion. Evidence from the case in supporting the arguments; a new formulation of a washing up liquiddetergent is being produced, that is totally biodegrable. Due that, we can see that the concept of Product is being applied. This well describe the product of the article thus other facts are that, with the growing concerns of the consumers public about the ecology and the environment, Ecowash is the ideal one to choose. The product itself is environmentally friendly with the use of flowers and rainbows to symbolize nature. In this way, it is totally suitable to support Ecowash. Furthermore, product s not only the one apply in this article, promotion is also applied. As we know without promotion nothing can be possible. Therefore in order to make the public aware of the product, Ecowash, the marketing manager had advertised its product to the targeted market. Doing a packaging which is totally legal will be a good for the business. Task Two 25 marks (a)Explain in your own words what is meant by the use of integrated marketing communications. (10 marks) 2.0 Introduction of Integrated marketing communication Integrated marketing (IM) is a management strategy and meta-discipline focused on the organisation-wide optimisation of unique value for stakeholders. Although closely linked to integrated marketing communications (IMC), it should not be confused with it. Integrated marketing communications (IMC) is the integration of all marketing tools, approaches and resources within a company which maximizes impact on consumer mind and which results into maximum profits at a minimum cost. The aim behind IMC is to ensure consistency of message and the complementary use of media. Whereas IMC aims to ensure consistency of message and the complementary use of media, integrated marketing is concerned with the alignment and focus of the whole organization. 2.1 Benefits of IMC Integrated Marketing Communications Media advertising to multiple forms of communication Limited Internet access to 24/7 Internet availability and access to goods and services General-focus advertising and marketing to data-based marketing A manufacturer-dominated market to a retailer-dominated, consumer-controlled market Increased sales or benefits to the company Low agency accountability to greater agency accountability, particularly in advertising Mass media to more specialized media, which are centered on specific target audiences Table 1: shows the benefits of IMC 2.2 The two forms of IMC 2.2.1 Online marketing channels deals with the various facilities available in terms of technological facilities for different purposes. In this case some ideal forms can be search engine, pay per click, emails, banners and so on. 2.2.2 Offline marketing channels is the traditional way of promoting an issue or communicating something to the public. Some examples may include the traditional printing, newspapers, magazines, mail order, public relations, radios and television and other traditional methods. 2.3 Views A company can create his integrated marketing communication program by using all the elements of the marketing mix, like place, product, promotion and price. In order to know well the subject, an example can be form, Belch and Belch (2007). The concept of IMC had a great influence for them, basically the discuss the needs to establish communication and sales objective together, the way how sales objective have its relation to the corporate objective is in term of gaining a certain dollar sales volume, unit sold, market share and profile level. With the sales objective it provides a quantifiable and measurable benchmark for the promotional campaign. On the other hand, promotional efforts are not the only factor that influences sales. Critically evaluate the benefits to the marketing manager and their organization of using an integrated marketing communications mix. (15 marks) 3.0 Integrated Marketing Communications Integrated Marketing Communications is a term used to describe a holistic approach to marketing communication. It aims to ensure consistency of message and the complementary use of media. The concept includes online and offline marketing channels. Online marketing channels include any e-marketing campaigns or programs, from search engine optimization (SEO), pay-per-click, and affiliate, and email, banner to latest web related channels for webinar, blog, micro-blogging, RSS, podcast, and Internet TV. Offline marketing channels are traditional print (newspaper, magazine), mail order, public relations, industry relations, billboard, radio, and television. A company develops its integrated marketing communication programme using all the elements of the marketing mix (product, price, place, and promotion). 3.1 The benefits of IMC to the marketing manager and the organization are as follows: In order to gain all the benefits of IMC, it will have a positive impact on the organization and its image. First and foremost it can create lots of benefits like competitive advantage, boost up sales revenue as well as profits level, retained money for future investments, time factor and release the individuals of all his stress at work. In the corporate world communication is very essential in order to be in touch with all the different stages of productions. IMC wraps his communication principal with his customers, in order to help them able to move along the various stages concerning the buying process. This way also means that it will be able to promote the image of the business and the relationship with the customers. IMC may also act as a human resource manager, as he will enable to be in good relationship with its market. Doing so will be a way to bond customer loyalty on both a short term and a long term. The ability to keep a customer for life is a powerful tool as it will result into a competitive advantage for the business. Increased the profitability factor is also in the hand of IMC, meaning that in order to be profitable the business should effective. That is it should have a clear way to do communication. This should be done in such a way that it should not be distorted as single information may be communicated into another way. At another level, initial research suggests that images shared in advertising and direct mail boost both advertising awareness and mail shot responses. So IMC can boost sales by stretching messages across several communications tools to create more avenues for customers to become aware, aroused, and ultimately, to make a purchase. Finally, IMC saves money as it eliminates duplication in areas such as graphics and photography since they can be shared and used in say, advertising, exhibitions and sales literature. Agency fees are reduced by using a single agency for all communications and even if there are several agencies, time is saved when meetings bring all the agencies together for briefings, creative sessions, tactical or strategic planning. This reduces workload and subsequent stress levels. 3.2 Possible drawbacks of IMC Despite its many benefits, Integrated Marketing Communications, or IMC, has many barriers. Functional Silos Stifled Creativity Time Scale Conflicts Lack of Management know-how Drawbacks of IMC Table 2: drawbacks of IMC 3.3 Golden rules of IMC Senior Management Support Integrate At Different Levels of management Ensure the Design Manual Focus on a clear marketing communications strategy Start with a Zero Budget Think Customers First Build Relationships and Brand Values Good Marketing Information System Artwork search for the optimum communications mix Task 3 25 marks In your own words, explain what is meant by social marketing. (10 marks) 4.0 Introduction of Social Marketing Social marketing is the systematic application of marketing, along with other concepts and techniques, to achieve specific behavioral goals for a social good. Social marketing can be applied to promote merit goods, or to make a society avoid demerit goods and thus to promote societys well being as a whole. For example, this may include asking people not to smoke in public areas, asking them to use seat belts, or prompting to make them follow speed limits. Although social marketing is sometimes seen only as using standard commercial marketing practices to achieve non-commercial goals, this is an over-simplification. The primary aim of social marketing is social good, while in commercial marketing the aim is primarily financial. This does not mean that commercial marketers can not contribute to achievement of social good. Increasingly, social marketing is being described as having two parents-a social parent = social sciences and social policy, and a marketing parent = commercial and public sector marketing approaches. Beginning in the 1970s, it has in the last decade matured into a much more integrative and inclusive discipline that draws on the full range of social sciences and social policy approaches as well as marketing. Social marketing must not be confused with social media marketing. 4.1 History of social marketing Social marketing began as a formal discipline in 1971, with the publication of Social Marketing: An Approach to Planned Social Change in the Journal of Marketing by marketing experts Philip Kotler and Gerald Zaltman. However, earlier, social marketing had already been used as a tool for birth control in India, where a persuasion based approach was favored over a legislative approach. 4.2 Components of social marketing Components of social marketing Consumer orientation to realize organizational (social) goals Voluntary exchanges of goods and services between providers and consumers Research in audience analysis and segmentation strategies Management process that involves problem analysis, planning, implementation and feedback functions Use of formative research in product and message design and the pretesting of these materials Use of the marketing mix Analysis of distribution (or communication) channels Integrative and control functions Table 3: components of social marketing 4.3 Views of social marketing Social marketing uses the benefits and of doing social goods to secure and maintain customer engagement. Distinguishing features of social marketing is that primary focus on social good but secondary is not the case. Social marketing also implies that its not all public sectors and not-for-profit marketing is doing social marketing. Social marketing can used standard marketing techniques to promote their relevant services and organization goals. This can be very important but should not be confused with social marketing where the latter is focusing on achieving specific goals with the specific audiences in relation to different topics relevant to social good, for example: health, sustainability, recycling and so on. Social marketing applies a customer oriented approach and uses the concepts and tools used by commercial marketers in pursuit of social goals like Anti-Smoking-Campaigns or fund raising for NGOs. Is Ecowash a good example of social marketing? Fully justify your answer. (15marks) 5.0 Introduction of Social marketing Social marketing is the systematic application of marketing, along with other concepts and techniques, to achieve specific behavioral goals for a social good.[1] Social marketing can be applied to promote merit goods, or to make a society avoid demerit goods and thus to promote societys well being as a whole. For example, this may include asking people not to smoke in public areas, asking them to use seat belts, or prompting to make them follow speed limits. Although social marketing is sometimes seen only as using standard commercial marketing practices to achieve non-commercial goals, this is an over-simplification. The primary aim of social marketing is social good; while in commercial marketing the aim is primarily financial. This does not mean that commercial marketers can not contribute to achievement of social good. Increasingly, social marketing is being described as having two parents-a social parent = social sciences and social policy, and a marketing parent = commercial and public sector marketing approaches. Beginning in the 1970s, it has in the last decade matured into a much more integrative and inclusive discipline that draws on the full range of social sciences and social policy approaches as well as marketing. 5.1Referring to the case Ecowash is not an eco-friendly product. The reasons in saying so are as follows: it is not environmentally friendly, meaning that the Anglo-French company developments will affect the future generation. Doing so implies to disrespect the nature. Nowadays the world is developing at a rapid speed meaning that the rate of pollution is also developing at a rapid speed causing some natural problems like air pollution, water pollution and deforestation. In order to avoid it, it is better to be environmentally friendly. Referring to the case it is said that high-profile experts in the relevant field to conduct research to back-up their claims that Ecowash was truly a biodegradable, eco-friendly washing-up liquid/detergent this short statement implies that it is truly ecology but this is not the case. High sum of money was used to make this product eco-friendly. According to Advertising Standards Authority(ASA) he mention that Anglo-French have not been able to prove, demonstrate or support his claims that truly ecowash is a bridgeable product that would not affect the environment. The ASA stated in their report that Anglo-French were unable to show that their product was less harmful to the nature. Processing on the packaging of the product, it is said to be environmentally friendly but it is not the case. The reason is such that both the consumer association and national consumer council expressed concerns in their reports. He is said that the business needs to review its rules regarding the product packaging. in order to be environmentally friendly the firms should adopt ht e concept of nature logos like flowers, rainbows and so on. Task 4 30 marks (a) You have been asked by your marketing manager to write a short briefing document for him/her, explaining the differences between regulations in terms of the various codes of practice, and legislation in terms of legal acts of law as they affects marketers and marketing today. (15 marks) 6.0 Regulation and Legislation Regulation is controlling human or societal behavior by rules or restrictions. Regulation can take many forms: legal restrictions promulgated by a government authority, self-regulation by an industry such as through a trade association, social regulation (e.g. norms), co-regulation and market regulation. One can consider regulation as actions of conduct imposing sanctions (such as a fine). This action of administrative law, or implementing regulatory law, may be contrasted with statutory or case law. Regulations are requirements that can come in many forms. They may be industry specific regulations such as the Health Information Portability and Accountability Act (HIPAA), which addresses health care organizations. Regulations may also be wider in scope for example, the Federal Information Security Management Act (FISMA). Regulations are the formal requirements that an organization must follow. Regulations can be either internally or externally generated, monitored, or enforced. Regulation refers to a specific requirement that can take on various forms, such as industry specific regulation or regulations that are much broader in scope. They are the way the legislation is enforced by regulators and they support the requirements of the legislation. In industry, they specify the particular formal (legal) requirements that need to be followed by organizations, workers and employers alike to create a level playing field within the competitive environment of the organizations as well as within a particular organization. This is so because regulations address product safety, consumer protection and other factors in public interest. The thing with regulations is that they could either be internally or externally developed so as a means of compliance, they may be developed through technical specifications or may be through some standards in the private sector. Legislation may be defined as the various codes of safety that must be applied to a particular product or services that will be delivering to the general public. Legislation is carried out to ensure the buyer or consumers that the product is fully useable and fully been produced according to the procedures that the company have mention in his given instructions on the specific product or service. Legislation is classified into different ways according to laws of different countries around the world. In other words, legislation refers to all the listed laws of the government about the world of trading. Legislation is an external directive that places specific requirements on a particular industry. It must be met in order for the business to be legally compliant. Legislation is put into place by the government. Legislation is typically an external driver, unless, of course, you are part of the government organization creating the legislation. Legislation is a directive placed by a gove rnment or governing body on either an industry, a section of community or placed on people of a country which must be complied with in order to remain within the legal boundaries of that particular country, community or industry. In industry, legislation acts as an external driver which must be met by all players in order to be compliant. Legislation is passed as laws by a parliament of a country or some other legislative arm of a government. After legislation is passed, there will be regulators, usually government bodies, who will examine the laws passed and work out the details that need to be enforced so that they are followed. For instance a parliament may pass a legislation that enforces a uniform interconnection fee for telecommunication service providers in a country, and then a government department (regulator) of communications will detail the nitty-gritty of the legislation and enforce it. At times before a part of legislation becomes a law, it may be referred to as a bill. Some countries require legislation to be validated by the executive (usually President) before it could be enforced as law. Commonly a member of the governing body or legislature will propose legislation or by the executive, which then becomes open for debate by legislators. Amendments are usually made before it is finally passed. Government legislative priorities often determine whether a given bill is proposed and enforced as law. Critically evaluate regulation against legislation in term of its positive and negative effects upon marketing. (15 marks) 7.0 Introduction of regulation Regulation mandated by a state attempts to produce outcomes which might not otherwise occur, produce or prevent outcomes in different places to what might otherwise occur, or produce or prevent outcomes in different timescales than would otherwise occur. In this way, regulations can be seen as implementation artifacts of policy statements. Common examples of regulation include controls on market entries, prices, wages, Development approvals, pollution effects, employment for certain people in certain industries, standards of production for certain goods, the military forces and services. The economics of imposing or removing regulations relating to markets is analyzed in regulatory economics. 7.1 Introduction of legislation Legislation is a directive placed by a government or governing body on either an industry, a section of community or placed on people of a country which must be complied with in order to remain within the legal boundaries of that particular country, community or industry. In industry, legislation acts as an external driver which must be met by all players in order to be compliant. Legislation is passed as laws by a parliament of a country or some other legislative arm of a government. After legislation is passed, there will be regulators, usually government bodies, who will examine the laws passed and work out the details that need to be enforced so that they are followed. 7.2 Advantages of legislation A set of different laws is set by the government in order to protect the fight of the product as well as the right of the buyer and other associated parties. It contains a range of laws such the business names act 1985 trading names. Under this act, it is states that it is important to let your costumer know in what the business is specialize. Consumer Protection Act 1987 If a trader identifies a pricing error at the time of sale, they do not have to serve the customer. Â  If the product is sold to the customer, it must be at the price the customer has seen. Â  It is illegal to overcharge or use misleading or unfair price comparisons. Consumer Protection from Unfair Trading Regulations 2008 The Regulations introduces a general duty not to trade unfairly and seek to ensure that traders act honestly and fairly towards their customers. Â  They apply primarily to business to consumer practices (but elements of business to business practices are also covered where they affect, or are likely to affect, consumers). 7.2 Disadvantages of legislation Certain laws may be biased as nowadays the law tends to change at a rapid speed. Some people may not know how they might be help with these laws. Some companies do not follow those rules to the letter as they have the tendency to mislead their products in order to boost up sales and to obtain a part of share on the market. Being a decision taken by the government, sometime it might be wrong and we may see its result in the near future. 7.3 Advantages of regulation It is laws that the government have put in order to provide a good running of the country. Common examples are in term of price, wages, development approvals, pollution effects, employment, goods and services that will have a direct impact on the economic of the country. 7.4 Disadvantages of regulation It will have a direct impact on the customers; if ever the firm does so then it will have impacts like market failures, society, endogenous preferences and so on. 7.5 Views It is better to go forward with the concept of regulation. Task 5 10 marks Do you believe that a code of practice for packaging would work and be adhered to by manufactures? From what has been explained to you do you believe that all three parties; manufactures, consumers bodies and government could agree upon a workable code of practice for packaging. Justify your own views? 8.0 Introduction of Packaging Packaging is the science, art and technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of design, evaluation, and production of packages. Packaging can be described as a coordinated system of preparing goods for transport, warehousing, logistics, sale, and end use. Packaging contains, protects, preserves, transports, informs, and sells. In many countries it is fully integrated into government, business, and institutional, industrial, and personal use. 8.1 How packaging will be adhered to the three parties In a business term, these three parties is referring to the concept of stakeholders, as we know stakeholders is a person or a group of persons that will influenced or is influenced by the running of the business. 8.1.1 Manufacturers This party will be able to think ecologically for his business, meaning that he will need to apply environmentally packages in order to reduce its impact in the nature. The waste management system should in terms of reducing both quantitative and qualitative prevention, re-use, recycling, energy recovery and disposal. 8.1.2 Consumers bodies He should be able to buy in bulk as customers likes to buy in small quantity which results into lot of plastic items. It should be environmentally useable, thus the buyer may be able to reuse this same thing again and again. 8.1.3 Government He needs to put strong rules and regulation regarding this matter. He should encourage firms to start adopting eco-packaging. This will have less impact on the nature and on the other side it will act as a way to do sustainable development for the future generation.